4 Reasons Blogging Is Important
Blogging is a word that is becoming more and more common in our daily lives and it isn’t hard to see why. Blogs are important because they are written by real people about real things and that is what people enjoy, blogging can really help any business with an online presence and it doesn’t matter if you are looking for SEO in Cornwall or somewhere else, blogging is crucial. So read on to find out some reasons that blogging is the next big thing.
It generates traffic
Blogging generates traffic by directing people to your site. Can you imagine writing about something like how to cook a certain type of cake that requires some skill and you blog about it? When somebody searches for this there is a chance that this person will find your blog post and there is also the potential that this person visiting your site could buy your product or service as an indirect or direct result of your blog post. When you don’t have the content that people are looking for your website may struggle to generate traffic, so it is a great idea to blog about topics within your area of expertise.
It increases your SEO
As we mentioned above when people search for content and you have it, search engines are more inclined to rank you higher in their results. The aim of the search engine is always to seek out the best and most relevant content and direct people there, because search engines are designed for humans and things that are useful to humans!
It reinforces your authority
When you blog about topics that you have some or a great knowledge of, it will increase your credibility as something of an expert within that field. The perfect example of this is a business offering marketing services, this business will then blog about different aspects of marketing and get people interested in their blog. People will naturally come back to your blog if they need more information on other topics too.
It generates leads
Having people visit your website is one thing, but blogging also presents the opportunity for you to create leads from visitors to your sites. Once you have them on your blog, you can do some simple things like asking them to subscribe to turn them into a potential lead. You can then market and sell to them accordingly.